Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education

نویسندگان

چکیده

Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the dimensions functional value, satisfaction, appurtenant image, social value. This study supports notion that higher education institutes can achieve competitive advantage by focusing for service.

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ژورنال

عنوان ژورنال: ASM science journal

سال: 2021

ISSN: ['1823-6782']

DOI: https://doi.org/10.32802/asmscj.2021.738